Competency: Hospitality Marketing concepts
1) ___ is the balance of product, price, promotion, and distribution.
a. Marketing mix
b. Product line
c. Amenities
d. Equilibrium
Competency: Hospitality Marketing concepts
2) ____ is where a business stands in relation to other similar businesses.
a. Market share
b. Market position
c. Mission
d. Target objective
Competency: Hospitality Marketing concepts
3) What is advertising?
a. an event presented to inform prospective customers about a company
b. an article in a newspaper describing the grand opening of a restaurant
c. an activity sponsored or supported by a company to enhance its image
d. a paid presentation, with an identifiable sponsor, for a product or service
Competency: Hospitality Marketing concepts
4) _____ travel involves traveling within the United States.
a. Interstate
b. Domestic
c. International
d. Global
Competency: Types of Hospitality markets and customers
5) Limited-service facilities are:
a. often the site of extended stays
b. the oldest form of lodging in the United States
c. rarely able to employ a sufficient number of workers
d. not in competition with full-service hotels for meeting facilities
Competency: Types of Hospitality markets and customers
6) Niche marketing involves which one of the following?
a. international travel to multiple locations
b. avoiding complaints of discrimination
c. focusing on the widest possible population
d. concentrating on a smaller, uniquely defined group of people
Competency: Types of Hospitality markets and customers
7) Which one of the following is not the responsibility of the engineering department?
a. keeping air conditioning ducts clean
b. monitoring the amount of towels and linens necessary to stock the hotel
c. maintaining electrical appliances in the kitchen and guest rooms
d. maintaining and repairing wiring
Competency: Hospitality operation and management functions
8) Food and beverage retail management systems do not include:
a. purchasing inventory
b. sales and catering
c. associated entertainment costs
d. time, attendance, and labor scheduling
Competency: Hospitality operation and management functions
9) Perishability and fixed capacity affect:
a. product size
b. product life span
c. product heterogeneity
d. product availability
Competency: Hospitality operation and management functions
10) The sales forecast for a hotel supply business is used to:
a. schedule production
b. evaluate employee performance
c. select an appropriate brand name
d. invest in the best capital goods
1. A
2. B
3. D
4. B
5. A
6. D
7. B
8. C
9. D
10. A
11) The economic multiplier refers to _____.
A)the odds of succeeding in a new business B)the effect of tourist dollars being spent on foreign goods C)how money filters through a local economy, being spent and re-spent D)none of the above
12) What is the importance of sustainable tourism?
A)It preserves a travel destination for future generations. B)It encourages more travelers to visit a vanishing destination before it is gone forever. C)It encourages local businesses to make a profit from a travel destination while it is popular. D)none of the above
13) Garbage and oxygen masks left behind on Mount Everest are an example of _____.
A)the environmental impact of tourism. B) the social impact of tourism. C)noise pollution. D)a positive effect of tourism.
14) Introduction, growth, maturation, and decline are _____
A)categories in Maslow's hierarchy of needs. B)phases in the life cycle of a destination. C) categories in Plog's psychographic analysis. D) ages at which people travel.
15) The two main reasons for travel are _____.
A)business and sporting events. B)business and pleasure. C)family and fun. D)family and friends.
16) One of the main reasons Americans travel is _____.
A)to shop. B)to avoid unpleasant situations. C)to travel by ship. D)to bring family closer together.
17) Plog's psychographic analysis places individuals on a continuum ranging from _____.A)venturer to dependable. B)business oriented to pleasure oriented. C)summer vacationers to winter vacationers. D)wealthy to poor.
18) Which term means the increasing integration of the world economy?A)sustainable tourism. B)globalization. C)the Internet. D)none of the above.
19) What is the economic outlook for the hospitality and tourism industries?A)steady decline. B)continued growth. C)no growth. D)none of the above.
20) According to Maslow's hirerarchy of needs, what are two needs that motivate people?A)sun and warmth. B)exercise and food. C)adventure and affection. D)food and self-respect.
11) C
12) A
13) A
14) B
15) B
16) D
17) A
18) B
19) B
20) D
1) ___ is the balance of product, price, promotion, and distribution.
a. Marketing mix
b. Product line
c. Amenities
d. Equilibrium
Competency: Hospitality Marketing concepts
2) ____ is where a business stands in relation to other similar businesses.
a. Market share
b. Market position
c. Mission
d. Target objective
Competency: Hospitality Marketing concepts
3) What is advertising?
a. an event presented to inform prospective customers about a company
b. an article in a newspaper describing the grand opening of a restaurant
c. an activity sponsored or supported by a company to enhance its image
d. a paid presentation, with an identifiable sponsor, for a product or service
Competency: Hospitality Marketing concepts
4) _____ travel involves traveling within the United States.
a. Interstate
b. Domestic
c. International
d. Global
Competency: Types of Hospitality markets and customers
5) Limited-service facilities are:
a. often the site of extended stays
b. the oldest form of lodging in the United States
c. rarely able to employ a sufficient number of workers
d. not in competition with full-service hotels for meeting facilities
Competency: Types of Hospitality markets and customers
6) Niche marketing involves which one of the following?
a. international travel to multiple locations
b. avoiding complaints of discrimination
c. focusing on the widest possible population
d. concentrating on a smaller, uniquely defined group of people
Competency: Types of Hospitality markets and customers
7) Which one of the following is not the responsibility of the engineering department?
a. keeping air conditioning ducts clean
b. monitoring the amount of towels and linens necessary to stock the hotel
c. maintaining electrical appliances in the kitchen and guest rooms
d. maintaining and repairing wiring
Competency: Hospitality operation and management functions
8) Food and beverage retail management systems do not include:
a. purchasing inventory
b. sales and catering
c. associated entertainment costs
d. time, attendance, and labor scheduling
Competency: Hospitality operation and management functions
9) Perishability and fixed capacity affect:
a. product size
b. product life span
c. product heterogeneity
d. product availability
Competency: Hospitality operation and management functions
10) The sales forecast for a hotel supply business is used to:
a. schedule production
b. evaluate employee performance
c. select an appropriate brand name
d. invest in the best capital goods
1. A
2. B
3. D
4. B
5. A
6. D
7. B
8. C
9. D
10. A
11) The economic multiplier refers to _____.
A)the odds of succeeding in a new business B)the effect of tourist dollars being spent on foreign goods C)how money filters through a local economy, being spent and re-spent D)none of the above
12) What is the importance of sustainable tourism?
A)It preserves a travel destination for future generations. B)It encourages more travelers to visit a vanishing destination before it is gone forever. C)It encourages local businesses to make a profit from a travel destination while it is popular. D)none of the above
13) Garbage and oxygen masks left behind on Mount Everest are an example of _____.
A)the environmental impact of tourism. B) the social impact of tourism. C)noise pollution. D)a positive effect of tourism.
14) Introduction, growth, maturation, and decline are _____
A)categories in Maslow's hierarchy of needs. B)phases in the life cycle of a destination. C) categories in Plog's psychographic analysis. D) ages at which people travel.
15) The two main reasons for travel are _____.
A)business and sporting events. B)business and pleasure. C)family and fun. D)family and friends.
16) One of the main reasons Americans travel is _____.
A)to shop. B)to avoid unpleasant situations. C)to travel by ship. D)to bring family closer together.
17) Plog's psychographic analysis places individuals on a continuum ranging from _____.A)venturer to dependable. B)business oriented to pleasure oriented. C)summer vacationers to winter vacationers. D)wealthy to poor.
18) Which term means the increasing integration of the world economy?A)sustainable tourism. B)globalization. C)the Internet. D)none of the above.
19) What is the economic outlook for the hospitality and tourism industries?A)steady decline. B)continued growth. C)no growth. D)none of the above.
20) According to Maslow's hirerarchy of needs, what are two needs that motivate people?A)sun and warmth. B)exercise and food. C)adventure and affection. D)food and self-respect.
11) C
12) A
13) A
14) B
15) B
16) D
17) A
18) B
19) B
20) D